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Ever since I was a young lad my parents always helped me find joy in nature. Between catching bull frogs and exploring the local treasures of Ottawa, it’s fair to say I spent most of my time outdoors. I have fond memories of the first camping trips I had with my dad and I’m very lucky we still get out together. All of these things combined created a passion for getting out in every season that I don’t want to shake. Ever since I began sharing my experiences via video with the world I’ve heard comments telling me I’ve inspired them to get out in some capacity. This makes me think maybe I can be the catalyst to get others in nature like my parents did for me, an endless ripple effect.

Around 2015 I began feeling more inspired to create videos of my adventures. I saw what fun my dad was having making his creations and I’m certain it’s what inspired me along with the extreme sport “sponsor me” videos I would watch. At the time my material was more oriented around fishing but as things progressed I started incorporating other activities. Here we are today, running fun trips from spring to winter. I’m grateful to be working a job in the field I pursued academically and that it allows me to create the content you see today. Now the 5 you ask, well it’s a play on our last name. Lefebvre sounds like lefive sometimes and it just stuck throughout our family!

So now with almost 10 years of having fun we have been strategizing some different approaches for this channel. I’ve been incorporating more of my own brand presence as well as trying introduce products that I have put through the test. On top of all that I’ve met some other creative minds that will find their way onto the screen at some point or another. Building this channel has not only helped me creatively but it has also opened up a social world where I’ve found some great friends. As time goes on I hope to grow this channel to ultimately inspire other people to get outdoors. By getting outdoors you will make yourself feel better and by doing that you’ll also make those around you happier. Now, let’s get out there!

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“It’s Canada Parks Day! Our tax system makes so many things possible. Which park is your favourite?”@canrevagency

I was hired on contract in the Creative Services department of the CRA’s Public Affairs Branch as an Information Officer. This allowed me to created public-facing print documents, promotional posts for social media and high profile collateral materials. These are various social media posts which I created and helped conceptualize. Posts which are relevant to the present day’s commemorative theme(such as International Chocolate Day) go out daily to help inform taxpayers. I have removed the supplied in the posts.

Here is an album cover I created for Max Trippenbach’s album, Color Blind(Soundcloud link). He approached me looking for some artwork to go on his Soundcloud account and this is what we came up with. I absolutely love his music so it made work on this a breeze. I decided to recreate a colour blindness test plate which would read “Color Blind”. This was done by working with numerous colours matches to find which worked best for this situation. Max has Deuteranopia which is pretty common, this type of colour blindness will cause reds and greens to merge together as well as other colour matches. A version with pink type and blue background had much more contrast and was easier to read but it was not chosen as the final. I have attached some of the colour research I did as well as showing what a user with colourblindness sees. Color Oracle is an excellent resource to help design with easy accessibility in mind.

Later on, I submitted this piece to Stefan Sagmeister during his design reviews on Instagram. It was great to have my work assessed by someone that I view so highly, I also enjoyed the feedback in the comments section. I learned a lot from the critiques, mainly being that I would have made the type more clear if given another shot. This was Stefan’s feedback.

“my review: I’ve seen this eye test numerous times applied to graphics projects, and while not new, your version does a good job. I would appreciate it more if the non-color blind person gets rewarded with something more interesting to read than the term ‘color blind’, even if its just the name of the band.”  – Stefan Sagmeister

Here’s a project that really means a lot to me. Going through high school I was stuck wondering what to do just like everyone else. I remember being completely obsessed with wood working throughout the first couple years of school. From making lathed pens to a longboard, I learned a whole lot. Getting towards the end of school and continuing on I’ve been pursuing Design. Having the chance to mix the two makes this project one of my favourites.This is one of a few unique pieces I created using salvaged ironwood and deerskin leather lace. The tree used dates back to 1976 and this piece contains roughly 10 layers worth of those years. This is one of the smaller keychains I created which can hold about half a kilogram.

Want to see more of my process and how I came up with this little dude? Let’s talk!

Couldn’t possibly think of a cooler project. For my final typography project, we had to create our own font. I created El Punto which is a display font inspired by western woodblock type used mainly for Mayan influenced designs. The structure is based on hand painted lettering with a western flare which resembles typography found throughout Mexico. We had to 3D print one of our glyphs which was really hard to choose but I’m really happy with how it turned out!

 

This is a typographic assignment that I had a blast working on. I physically and digitally manipulated a short story called Ransom Note Writing Tips by Josh Abraham, this is what I came up with. Gotta love taking advantage of the large format scanners at school! What you see here is my visual representation of the story.

Want to see more of my process and how I came to this solution? Let’s talk!